Bad Ass was founded by Karen Pudetti to showcase that everyone can be a badass.

Karen has two beautiful daughters, one currently enrolled in college and one who has been diagnosed with ADHD who has ginormous dreams.

Bad Ass was created to show her daughters that women can do anything they put their minds to, anything they dream of, and they are point blank badass.

It is Karen’s dream to use Bad Ass to express how women can tune into the beat of their own drum, and use the proceeds towards a foundation that helps those who struggle with ADHD.